Strategy
The Path
Start here — the decisions to make, the sequenced roadmap, and what's still to be built.
Read →The Strategy Brief
Why the path is shaped this way: positioning, the ladder, economics, the risks to respect.
Read →Finding the Pack
The answer to Jer's question: how to find the special people you don't already know — nominations, compressed knowing, the flywheel.
Read →Questions for Jer
The decisions whose answers unblock the plan — trimmed to what matters, income floor first.
Read →Red Team 1 — Where the Plan Should Change
What a 50-agent adversarial review recommended: two changes applied, four pending — all gated on the income floor.
Read →The Fall 2025 Testimonials
Unsolicited feedback from Jer's best-ever cohort — and what it tells the strategy.
Read →Jer's Bio — The Origin Story
Prairie farm → Maasai elders → multinational HR → SE Asia. In Jer's words, plus what it adds to the plan.
Read →Jer's Answers — Verbatim
All fifteen answers in full, as written. The compressed version with what each decides is in Questions for Jer.
Read →Jer's Thesis — Core Values Notes
His 2008 Masters research at HyLife, distilled — a credential and origin asset, not a B2B product (OD is out of scope).
Read →Source Material Reference
What Jer's docs, video, and website actually say — voice, thesis, strengths, remaining gaps.
Read →Platform
The Platform
The build plan — architecture, personas, build-vs-buy, and the phased tool roadmap.
Read →The Public Site & Funnel
The two-door site, booking, nomination form, payments — the front door (BUILD).
Read →Building the Scorecard
The sober, custom, no-fee screening quiz behind the nomination door (BUILD).
Read →Course Delivery
The LMS decision — persona access, per-lesson discussion, lesson stats (HYBRID build-light).
Read →Community & The Pack
Build the small cohort discussion; plug in (later) the big public feed; never build a social network.
Read →The Content Studio
AI-drafted mini-course, Off Leash Bytes, the book, testimonials — Jer edits and records.
Read →Instrumentation & Evidence
The zero-cost survey + dashboard kit that turns a cohort into B2B-grade proof (BUILD).
Read →The AI Layer
Jer's private facilitator copilot, the voice-less client workbook, the story corpus (BUILD).
Read →Course
Course Design: Body & Soul
The complete curriculum map — every session's texts, exercises, norms, and research basis in one place.
Read →The Leadership Soul Scorecard
The complete build spec — 15 questions with Jer-voice reveals, results pages, sources, and the v3 roadmap.
Read →Gathering Design (The Art of Gathering)
Parker's craft of convening: generous authority, 15 Toasts, good controversy, and the closing the cohort deserves.
Read →The Immunity Map Exercise
Facilitation-ready: the canonical Kegan prompts, worked examples, and the 12-week testing arc.
Read →Research
Making Leaders Willing — The Evidence
Fact-checked persuasion playbook with effect sizes — and the popular ideas that failed checking.
Read →Research: Leadership Literature
The full author landscape — tiers, assessments, niche analysis, citations.
Read →Research: Delivery & Growth Models
Cohort pricing, community economics, AI coaching, funnels, certification comps.
Read →Research: Five Additional Growth Ideas
Conservation partnership, retreats & safari, the book, podcast guesting, HR credits.
Read →Research: Kahneman Leadership Notes
The extraction from the full text — quotes, line refs, and question formats.
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