Everything we've researched, designed, and fact-checked to turn Wild Dogs Leadership into a launching pad that makes leaders everywhere — without trading away the crock-pot.
Four documents, one promo video, one website. Together they aren't a course catalog — they're a worldview: the head is commoditized, the gap is the soul, and formation is slow on purpose. The four values aren't branding; they're the curriculum.
Action-oriented, with the highest kill-vs-chase ratio of all African predators.
Hunters feed the pups and the injured first — and when food runs out, they go back out.
Teamwork and leadership as synergistic — core to work and play.
Legacy through facing hardship courageously and relentlessly.
"If you want to change the world outside of you, you have to change the world inside of you." — Jer, promo video. The whole plan serves this sentence.
The small, slow, soul-deep cohort is the moat — big players can't sell it because it doesn't scale. So don't scale it. Scale the reach in front of it and the multiplication behind it.
Content, the free Scorecard, the AI companion — your ideas touching thousands who may never buy anything.
Cohorts and coaching: premium, fit-screened, Jer-delivered. "Deliberately small and slow" — said out loud, as positioning.
The Pack alumni community, org-paid cohorts, and certified Guides — alumni who become the leaders who make leaders.
The ripple model — self → team → org → community → world — already is a theory of scale. The business model and the philosophy are the same shape.
$100/hr sits in the bottom decile for 25 years of experience (NA average ≈ $288/hr). Move to retainers: $400–600/mo individual, $750–1,200/mo org-paid. Grandfather current clients. Price anchors the entire ladder.
Teaching a paid course built on the 21 Laws may require Maxwell Leadership licensing. The own-IP flagship is the asset that can be grown and licensed freely — verify before anything scales.
Market norm for a first purchase is ~6 weeks. Keep the long course — it's the most defensible thing on offer — as the prestige continuation, with a 6-week "Foundations" extract as the entry product.
We ingested Thinking, Fast and Slow cover to cover. The Nobel Prize–winning psychology of judgment is the head-vs-soul message, proven: knowledge lives in System 2; behavior under pressure comes from System 1 — and System 1 is formed only by prolonged practice.
Fast, always on, runs your leadership at your tired worst. Cannot be educated by information. Formed only by reps over months — the soul, in Jer's language.
Slow, deliberate — where the 5 Levels and trust pyramids live. Knowing doesn't transfer to doing. The head, in Jer's language. The gap between them is the product.
"My intuitive thinking is just as prone to overconfidence… as it was before I made a study of these issues. System 1 is not readily educable." — Daniel Kahneman, after a Nobel Prize's worth of studying bias. The crock-pot thesis, with a Nobel attached.
Power measurably increases trust in your own gut while deference corrupts your feedback — the more senior the leader, the more they need a pack that tells the truth. The scientific case for cohorts and The Pack.
The premortem · write-before-you-discuss · judge decisions by process, not outcome. Slotted into sessions 5–7.
Maxwell + Lencioni stay as the warm spine Jer loves. Every session gains two companions: a soul text and a research twin — the empty-quadrant position made real: evidence-armored soul.
Jer's structure unchanged — projects, chat questions, 35 hours. Each session adds a soul text and research twin:
The spacing is the pedagogy. Five arcs give the long road chapters, each with a research twin:
The website's one conversion action. Built on Kahneman's method — don't ask people to rate themselves; make them catch themselves. Fifteen questions, no self-ratings, every answer a small honest mirror. Quizzes capture ~40% of takers; the contact form captures ~0%.
"Imagine acting on the call you've been deferring — this week. What's the first fear that shows up?"
Reveal: you're not failing to act — you're succeeding at a commitment you didn't know you'd made. One foot on the gas, one on the brake.
"How much of your energy goes to polishing what you've built — versus discovering what it was all for?"
Reveal: you built a world-class container. This score is your acquaintance with what it was built to hold.
"Your next major achievement — but no one will ever know. Including, after a year, you. Still pursue it?"
Reveal: the difference between building a résumé and building a soul. Also the mutuality screen.
Blesses rising talent, decides under pressure. Shadows: Tyrant / Absent Alpha — and each is the other's flip risk.
Disciplined force for a mission bigger than self. Shadows: Relentless / Worn-Down.
Sees what others can't, spends it to equip people. Shadows: Schemer / Critic.
Keeps the mission human. Shadows: Restless / Numb — with clinical signposts where needed.
Never cold-launched: free for 3 months post-cohort, one monthly ritual Jer leads, everything else member-to-member. The retention engine, referral engine, and Guide pool.
Never an "AI coach." WOOP rehearsal, immunity-map journaling, Dinner-of-Truth prep. Plumbing for the crock-pot — the evidence says AI scaffolds; it cannot form.
Same course, same delivery — 5–10× the revenue per cohort. The HR Support line becomes the door into these accounts. Assessment pre/post data is the sales collateral.
2–3 hand-picked alumni licensed to run the flagship. Maxwell certified 40,000+ and produced the dilution; we certify three, fit-first. Greenleaf's best test, operationalized.
"Every cohort funds a collar." Sacrificial becomes a receipt. ~$2–5K/yr, days to set up, and no leadership brand anywhere has a species partnership.
A 3-day alumni retreat this year at 60–85% margins. The year-2 moonshot: soul work in the bush where Dynasties was filmed — watching the actual pack hunt.
The hardest problem isn't teaching character — it's getting successful, defended people to want the mirror. Every approach below was verified against meta-analyses; the popular ideas that failed fact-checking (growth-mindset effect sizes, noun-identity copy) are excluded by design.
| Approach | Evidence | Where it lives |
|---|---|---|
| Motivational interviewing | change talk r = .55 | Reveal copy, enrollment calls |
| Self-affirmation first | d ≈ .27–.32 | Values screen before results |
| Autonomy + real deselection | SDT meta, 184 datasets | Already Jer's instinct — sharpened |
| AA-grade group structure | Cochrane: beat CBT | Cohort norms, The Pack |
| Facilitated WOOP | d = .65 | The homework spine |
| Anticipated inaction regret | r = .50 intentions | Results pages |
| Adult character change | 12-study mega-analysis | Session 2 — "I am who I am" rebuttal |